Waxhaw Taphouse is a family-owned and operated taphouse located in the heart of Waxhaw, North Carolina. From the start, the owners envisioned more than just a place to enjoy craft beer — they wanted to create a true community hub that blended modern style with the warm, welcoming spirit of their small town.

I partnered closely with the owners throughout the process to bring this vision to life. Through collaborative discovery sessions, mood boards, and iterative design reviews, we shaped a brand identity that feels contemporary yet rooted in local character. This hands-on partnership ensured that every design decision, from the logo to the smallest branded detail, reflected their family values and deep connection to the Waxhaw community.