KokoMew
Retail Concept Brand
Kokomew is more than a shop. It’s a kawaii-inspired concept store designed to immerse customers in a playful, pastel universe. From curated toys to charming accessories, the brand needed an identity that feels like stepping into a cozy daydream.
Year
2025
Services
Brand Identity, Illustration
Mascots & Storytelling
Designed original cat mascots to serve as the heart of the brand, adding a memorable, collectible character that customers could instantly love.
Visual Identity
& Digital Application
Built a palette of soft pinks and pastel purples, paired with gentle, rounded typography to evoke warmth and joy. Integrated hand-drawn elements and subtle patterns to emphasize a boutique, lifestyle feel.
On social media and in email marketing, the design elements were adapted into modular templates for product features, announcements, and promotions. These assets maintain consistency in tone and style while allowing flexibility for evolving content, helping Kokomew engage its audience in a way that’s both visually compelling and strategically aligned.
Digital Brand Experience
Developed a comprehensive suite of social media assets and email marketing templates that bring Kokomew’s concept store vision into the digital space. Every online touchpoint — from engaging Instagram posts to thoughtfully designed email campaigns — was crafted to consistently reflect Kokomew’s playful, inviting brand story and build a seamless customer experience across all digital platforms.