Lexie.M.Beauty
Visual Branding & Social Media Designs
Lexie M Beauty is a boutique spa offering indulgent facials and precise hard waxing body services. Located within a larger salon that specializes in comprehensive skin and spa treatments, Lexie M Beauty stands out as a personal, luxurious retreat owned and operated by Lexie herself.
Year
2025
Services
Brand Identity, Social Media Design
Brand Goals
Lexie wanted a brand identity that felt:
– Luxurious & elevated, without being unapproachable
- Calm & restorative, reminiscent of ocean tranquility
- Warm & inviting, with a subtle richness
The challenge was to balance a modern spa feel with touches of vibrant, personality-driven color that reflected Lexie’s approachable, meticulous care.
Design Solution
Color Pallete
We crafted a refined yet fresh color story featuring:
-Deep reds to evoke confidence & subtle passion
-Creamy tans for warmth & softness
-Hints of oceanic blues to soothe and refresh
This combination delivered a high-end feel while still maintaining an organic, welcoming vibe.
Typography & Logo
The typography is modern with elegant serifs and clean lines, reinforcing a feeling of sophistication. The logo mark incorporates soft curves, mirroring the natural flow of the treatments offered.
Supporting Visuals
We extended the brand into tactile and digital applications:
– Appointment cards & product labels that feel like keepsakes
– Minimalist social media templates to keep the feed cohesive yet lively
– Subtle wave-like graphic elements that tie back to the ocean inspiration