Dynamic Edge is a concept project exploring the creation of a new clothing brand at the intersection of athletic performance and street-ready style. Designed for trendsetters who crave the versatility of athleisure, Dynamic Edge blurs the line between gym wear and contemporary fashion, offering pieces that look as sharp on the city streets as they do in the studio.

The goal was to develop a compelling brand identity that resonates with a modern audience seeking both functionality and style. From the logo to the tactile experience of print materials, every element was crafted to capture the brand’s energetic, edgy spirit.